Oh, Simon. Cursed with the overcompetance of his underlings. They fail a bit too well.

And Duv has studied propoganda techniques in the past as part of his disserattion and he has Thoughts on how much they sucked and how transparent they were. So he sits down and tries to write better ones. And he is very good at bitter, biting sarcasm, which translates well.

So the propoganda ends up being even more subversive, because no one's trying to be. They overcorrect into What Do You Mean Stephen Colbert At The Correspondant's Dinner.